The Importance of Professional Photography When Selling a Property

News at Wilsons | 23/08/2018

The Importance of Professional Photography When Selling a Property




We have all heard the old saying: “A picture is worth a thousand words.” Well, in real estate, pictures can make a huge difference in how quickly you sell your home and ultimately, can impact how much you sell it for. You may be old enough to remember the days when you walked into a real estate office and asked, “What’s for sale around here?” The agent would then pull out this bound book, full of black and white pictures of listings, sorted geographically. Using their guidance, and those grainy photos, you would decide to make appointments to see a few of those homes.

Today, home buyers can sit in the comfort of their current home, perhaps with a glass of their favorite wine, and use any number of websites to sort through available properties, filtering the results based on location, price point, square foot dimensions, school district, etc. Once they have the results, they start to dive into each one. The will immediately begin flipping through the images of each listing, often making a decision whether to keep looking through the entire portfolio within the first couple of pictures they see.

If those first couple of images were poorly taken, perhaps with the agents cell phone, the potential buyers may be turned off immediately and delete that listing from consideration. The worse part, the house could have been the perfect one for them. But dark, out of focus, poorly composed images present a feeling of a house none of us want to live in. On the contrary, professional images show the home in its very best light, literally. Rooms are shot from the angles that best demonstrate the flow of the house and create a mood that allows the viewer to place themselves within the house at least in their mind.

That other old saying, “You only get one chance to make a first impression” is also very true when it comes to real estate photography. It’s hard to get over the first impression you have of something. It’s nice to have that working for you, not working against you. Cell phones are fine for selfies and Facetime, but put a professional camera in the hands of someone who knows how to use something other than the “Auto” setting, and very special things can happen.

Look at the pictures below to compare the difference between professional and amateur real estate photography


Here are some benefits of using good quality photos in your listings:

• Attracting more buyers

• Increasing enquiries

• Increasing clicks on online listings

• Securing a higher selling price


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